Grow Your Lamaze Classes with the Power of Connection: Intentional Pathways to Enrollment Without Social Media Burnout

Join Connie Perry, MSN, MBA, RN, IBCLC, LCCE, NE-BC, for an engaging and practical webinar designed to help childbirth educators and perinatal professionals grow class enrollment through meaningful community connections rather than the demands of constant social media marketing. Drawing on her expertise in nursing leadership, business strategy, and adult education, Connie will share evidence-informed approaches to building sustainable referral networks, strengthening provider relationships, and increasing visibility within local communities

In this interactive session, participants will explore how today's families make decisions about childbirth education and identify common barriers that can limit class enrollment. Through discussion, reflection activities, and practical examples, attendees will learn to distinguish between high-effort and high-impact outreach strategies, analyze gaps in their current enrollment processes, and develop actionable approaches for building trusted referral pathways and community partnerships.

By the end of the webinar, participants will be equipped with a personalized action plan and practical strategies to create a relationship-driven marketing approach that supports sustainable enrollment growth without relying heavily on social media.

If you are unable to attend, a recording of the presentation will be made available within 48 business hours of the presentation.

Participants can earn 1 Lamaze Contact Hour

About the Presenter

Connie Perry, MSN, MBA, RN, IBCLC, LCCE, NE-BC, is a board-certified nurse executive with more than 14 years of clinical experience, health advocacy, and nonprofit leadership. She holds both a Master of Science in Nursing and a Master of Business Administration and is currently completing her Doctor of Nursing Practice (DNP) at UNC Greensboro. Connie serves on the Board of Directors for the North Carolina Perinatal Association and is the Founder and CEO of Nurturing Generations.

In her presentation,"Grow Your Lamaze Classes with the Power of Connection: Intentional Pathways to Enrollment Without the Social Media Burnout," Connie offers childbirth educators a fresh perspective on attracting and engaging families. By combining business principles, clinical expertise, and educational best practices, she explores how trusted relationships, community visibility, and provider partnerships can create sustainable growth and long-term impact. Attendees will leave with practical tools to strengthen their outreach efforts, expand their professional networks, and build resilient childbirth education programs that effectively serve today's families.