Hashtags, Hooks, and Highlights: Social Media Marketing for Childbirth Educators

4.75 (4 votes)

Recorded On: 05/20/2026

Join Robin Elise Weiss, PhD, MPH, MSHPE, LCCE, FACCE, AdvCD(DONA), for an engaging and practical webinar designed to help birth professionals elevate their social media presence. With over 30 years of experience in perinatal health, public health, and childbirth education—and extensive leadership within Lamaze International and DONA International—Robin brings deep expertise and real-world insight into digital engagement and education.

In this interactive session, participants will explore how to effectively use Instagram features such as hashtags, captions, and Highlights to increase visibility and audience engagement. Through hands-on activities, live polls, and guided exercises, attendees will learn to craft compelling content, develop strategic messaging, and translate platform-specific techniques across social media channels like Facebook and TikTok.

By the end of the webinar, participants will be equipped with actionable strategies to build community, grow their reach, and create a personalized social media plan that supports their professional goals.

If you are unable to attend, a recording of the presentation will be made available within 48 business hours of the presentation.

Participants can earn
1 Lamaze Contact Hour

Connie Perry

MSN, MBA, RN, IBCLC, LCCE, NE-BC

Connie Perry, MSN, MBA, RN, IBCLC, LCCE, NE-BC, is a board-certified nurse executive with over 14 years of clinical experience, health advocacy, and non-profit governance. Holding an MSN and an MBA, Connie is currently completing her Doctorate of Nursing Practice (DNP) at UNC Greensboro. She currently serves on the Board of Directors for the North Carolina Perinatal Association and is the Founder and CEO of Nurturing Generations. At this year’s Lamaze International Summit, Connie presents "Grow Your Lamaze Classes with the Power of Connection: Intentional Pathways to Enrollment Without the Social Media Burnout". Her presentation offers a fresh, strategic perspective for childbirth educators seeking to elevate their community impact and fill their classes more effectively. Combining her unique background in business administration, clinical leadership, and adult education, Connie examines the underlying factors that shape how modern families make educational decisions. Attendees will discover powerful ways to rethink their outreach strategies and strengthen their professional presence. Her talk empowers perinatal professionals to build resilient, sustainable practices that serve expectant parents for years to come.